11/1/2023 0 Comments Retail visual planogram![]() ![]() Planograms are determined to ensure the best visibility of products towards bigger and better sales. Planogram compliance is the practice of adhering to a specific set of guidelines or best practices that a brand expects from a retailer. We shall delve deeper into planogram compliance as we proceed through this blog post.Īfterword… What Is Planogram Compliance & Why It’s Important? So that your retailers don’t inadvertently change product arrangement or share-of-shelf. And planogram compliance is what you need to enforce in stores so that your strategy is successful. Your planogram is a crucial part of that strategy. You have to have a clear visual merchandising strategy about how you want to draw consumer attention in a store overflowing with products, yours and your competitors’. If your consumers never see or have no idea about the existence of your products in-store, they obviously won’t be buying from you. That’s all well and good but that’s not all. This is the principal driving force behind any enterprise. It’s all about the demand and consequent supply. Selling depends on a seller (you) having something that a buyer (consumer) wants. This may sound out of the blue and presumptuous after all there are so many things that have an impact on how well you sell. It has a major bearing on your offtake and rightfully so.
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